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Forrester

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Description

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.

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Research

Market dynamics have fundamentally changed business and technology. Customer expectations shift, business resiliency suffers, and digital transformation requirements accelerate. How do the best companies survive and succeed amid these changing forces?

The answer is customer obsession. Customer-obsessed firms grow more than two times faster than non-customer-obsessed ones. Build a customer-obsessed organization using Forrester Decisions research services and shorten the distance between bold vision and superior impact.

Consulting

Unprecedented technology change. Socioeconomic implications of global megatrends. Ever-evolving customers. These dynamics are forcing business and technology leaders to adapt quickly, shift to new ways of operating, and become customer-obsessed. ​

Fueled by our customer-obsessed research, Forrester’s seasoned consultants partner with leaders to execute on their priorities using a unique engagement model that tailors to diverse needs and ensures lasting impact.

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Testimonials

  • Andre Streefkerk image

    Andre Streefkerk
    Senior Program Manager, Digital Transformation Oce, Achmea Holding NV

    Forrester’s expertise in lean, process management, and customer centricity helps me continually improve and optimize processes, build a team of high-class
    process managers, and train senior management in how to deploy strategy.
  • Thomas Romieu image

    Thomas Romieu
    Managing Director, LVMH (Louis Vuitton Moët Hennessy)

    Forrester’s digital insights allow us to identify and invest in the technologies that will return the greatest long-term impact for our business. This has allowed us to establish a disciplined approach to digital technologies.
    Whether we need help with an RFP process, or determining the size, skills, and scope of our digital marketing team, Forrester always has the answers we need.
  • Luciano Caroti image

    Luciano Caroti
    Head of Group Solution & Architecture Management, Acea S.p.A

    Forrester offers a wider, much more strategic view than others. They are not too focused on IT. Instead they start with the customer and how to align the business strategy with customers’ expectations — then
    translate this back to the role of technology as an enabler of that strategy. As a result, I get a balanced view that helps me put things into perspective.

FAQ

Forrester Research, Inc. is a global independent research and advisory firm. We help business and technology leaders — across technology, marketing, customer experience, product, and sales functions — use customer obsession to accelerate growth.

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